All the great athletes have coaches. LeBron James, Michael Phelps, and Serena Williams, all have coaches working behind the scenes helping them be the best at what they do.

But coaches aren’t just limited to sports. Singers have vocal coaches. Speakers have speaking coaches. Business executives of all levels have executive coaches to help them navigate their careers and become better leaders.

And lots of entrepreneurs get business coaches to help them become better entrepreneurs.

Many people who are amazing at what they do, know that a critical component to their success is having great people on their team who help them get where they want to go.

I’d be honored to be on your team to help your journey to success. Whether it’s for a one time session, or on an ongoing basis, I can work with you to provide clarity and focus on the steps you need to take to move your business forward.


Conrod Kelly

Founder and CEO, Stages LLC

Going to business school, everyone envisions being a CEO and always running somebody else’s company. And then here it is working with Sonia, and after about three or four weeks, it’s “Oh wow, I’m a CEO now.”

It’s given me a whole new level of energy and excitement. I wake up passionate about the business and looking forward to our next sit down conversation to really think through the choices that are ahead. I’ll say that [working with Sonia is] inspiring, motivating, encouraging, and enlightening. It’s all that I thought it would be.

One of the most terrifying things anyone can do is try and start their own business. What I love about the TRY Business approach is that the first couple of meetings is just you sitting down and talking to your friend about all of your crazy and wild ideas. Sonia is able to capture the “essence” of what you want to do and translate it into a workable plan.

You should book a coaching session if:

  1. You need help creating a business strategy that will make you irresistible to your customers
  2. You need help creating a marketing strategy that gets your customers to want to be your customers
  3. 3. You need help creating an experience that keeps your customers coming back again and again.

Let’s look at each of these in a little more detail.

Set your business up for success with a strategy that works

Have you seen this scenario before?

Sasha’s products are in high demand and her business is doing really well. Everything she does is a hit, and people can’t seem to get enough of what she has to offer.

Jordan’s products are even better than Sasha’s, but for some reason his business just hasn’t taken off. He’s tried almost everything he can think of, and yet nothing has really worked. He’s frustrated, but he keeps working, hoping that one day things will change for the better.

I’ve seen this situation a bunch of times.

Far too many brilliant people with awesome products and a whole lot of talent never quite realize the dream they have for their business. It’s unfortunate.

But it doesn’t have to be that way.

So what’s the difference between thriving and frustration? What’s the key difference that propels the Sasha’s of the world to build a booming business, while the Jordan’s continue to struggle?

In a lot of cases the answer is simple: strategy.

Those who have a good strategy for how to succeed with their business tend to do well. And those who don’t often struggle.

You don’t have to struggle.

The foundational element of building a business that thrives is a good strategy. Once you’ve got the right plan to get where you want to go, you’ll be in a much better position to succeed.

If strategic thinking isn’t your thing, there’s no need to worry. It’s mine. I’ve created and executed strategies to grow million dollar products around the world.

And I can help you create the right strategy for your business.

Here are a few common strategic focus areas we can work on during our sessions:

  • defining your business’ mission and areas of focus
  • clarifying your customers’ problem and the optimal way for you to go about solving it
  • choosing what makes your business the one your target customers will find irresistible

  • Splendorlust

    Christina M. Griffin

    Founder and CEO, Splendorlust Designs

    Our work with TRY Business was aimed at clarifying the mission of and customer segments for Splendorlust, as well as providing insights on key market elements to inform our business model. The ideation process and final product that Sonia and TRY Business provided was invaluable to shaping the Splendorlust vision. What we appreciated most about working with Sonia was her responsiveness, strategic agility in distilling the unique, competitive landscape and delivering the expected results and beyond.

    Let’s get to work making you irresistible to your ideal customers.

    *30-day money back guarantee

    Make marketing work for your business without working your nerves

    As an entrepreneur, there are probably more marketing tools at your disposal than ever.

    But tools on their own don’t do the job for you. They have to be utilized in a strategic way to get the results you desire.

    While there is a certain degree of art involved, much of good marketing is a science. There are certain marketing principles and techniques that when used effectively, have proven themselves to work time and time again over countless types of businesses.

    And they’ll absolutely work for your business too.

    You just have to apply them. Strategically.

    Marketing strategy is essential to the success of your business. Since marketing is all about getting your customers to want what you got, you certainly can’t afford to not have a plan.

    As a business owner, if marketing isn’t your area of expertise, it can totally be overwhelming figuring out how to apply proven techniques to create a marketing plan that will work for you.

    And since an effective marketing strategy is essential to the success of your business, you can’t afford to not build a plan.

    So if figuring out how to effectively utilize marketing for your business is a source of frustration for you, don’t worry. I’ve eagerly studied and applied marketing theory, tools, and techniques more than a decade, and I can help.

    I can work with you to create a marketing plan that gets the customers you desire to want to be your customer.

    Here are a few common marketing focus areas we can work on during our sessions:

    • identifying the customers you are best suited to reach
    • creating a plan that gets your customers’ to pay attention to you
    • clarifying what you should say to your customers to get them to want you


    Deidre Downes

    Managing Partner, BDFS Group

    We were very pleased with the level of service that Sonia provided to us. We are a small construction company and Sonia took the time to meet with my partner and I multiple times to gain an understanding of our business and our goals. She helped us to tailor our marketing brochure in a manner that was likely to resonate with our target market. We really enjoyed working with Sonia! Her upbeat personality, creativity and attention to detail helped to bring our brochure to fruition. We are excited about the business opportunities that are bound to come our way!

    Let’s get to work getting your customers to want what you got.

    *30-day money back guarantee

    Get your customers to love your business as much as you do

    Want to know a secret?

    Loyal customers are a gift. In fact, they are a gift that keeps on giving to your business.

    Not only do they keep coming back to you again and again, but they buy more, tell others about you, and cost less to maintain. And if that wasn’t enough, they even stick around when you’re not quite at your best.

    That’s why many smart business owners do what they can to love the customers they’ve got.

    So they woo them. Build a relationship with them. Delight them.

    They give them an experience like none other.

    As a result, customers reward these savvy business owners by coming back and again and again.

    Now that you know the secret, you can use it to make it work for you.

    And if you’re not quite sure how to turn your customers into loyal, raving fans who love you, no worries. I’ve got you covered there too. I wrote a book and an eBook all about how to delight your customers.

    I can work with you to create a plan to get your customers to fall head over heels, madly in love with you. :)

    Here are a few common customer delight focus areas we can work on during our sessions:

    • building relationships with your customers
    • creating an experience your customers can’t get enough of
    • consistently delivering a delightful customer experience again and again

    Let’s get to work getting your customers to want what you got.

    *30-day money back guarantee

    How it works:

    Prior to our first coaching session, we’ll meet virtually for about half an hour. There, we can get to know each other better, as you tell me about your business, your specific challenges, and what you’d like to focus on for the meeting.

    I’ll use that information to do my homework in advance to ensure we make the most of our time together. During the coaching call, I’ll also provide you with recommended actions steps you can work on implementing once we’re finished.

    Coaching sessions are $147 per hour. To book yours now, click click the button below. Once you make payment, I’ll be in touch quickly via email to schedule time for us to talk about how to grow your business.

    *30-day money back guarantee