Section 3: Reward your customers

Rewards are just plain awesome. Not only do they provide your customers with a “cookie” so to speak for good behavior, but it also gives them a reason to keep coming back to you. And it makes them feel extra special along the way. That’s a reward all by itself.

Tips in this section

49. Treat everyone fairly

50. Play favorites (to your best customers)

51. Treat your customers like they are the most important customer in the world

52. Make your customers feel exclusive

53. Be thoughtful

54. Introduce a loyalty program

55. Give your customers an unexpected surprise

56. Bend the rules for your customers

57. Let your customers tell their story

58. Make your customers the star

59. Let your customers be a part of you

60. Let your customers in on your secrets

61. Do the right thing for your customers

62. Hold a contest